15A – Figuring Out Buyer Behavior No. 2

• Robert Pitter
• Do you use Apps on your mobile device daily?
• Yes, all the time, I use various types of apps every day.
• Where do you think parking is the worst?
• Definitely at places that are common for being crowded.
• Is there a need for better parking situations?
• Yes, finding parking takes up so much time and if there was a way for it to be easier than I would appreciate it.
• How much are you willing to pay for an app?
• It depends on what the app offers if it is like a game I won't spend money on it but if it helps me daily then probably up to $10.
• Parker Day
• Do you use Apps on your mobile device daily?
• Yes
• Where do you think parking is the worst?
• For sure college areas and places like theme parks, I go to school near a theme park and finding parking is almost impossible.
• Is there a need for better parking situations?
• If there was a way to make parking easier than I do think that there is a need to fix it.
• How much are you willing to pay for an app?
• If it is an app that will help my day go easier then I would pay an amount that is reasonable like $20 but if it is higher than that then I would not see the point. It also depends if there is in-app purchases or if it is a reoccurring charge.
• Chris Radler
• Do you use Apps on your mobile device daily?
• Yes, all day every day.
• Where do you think parking is the worst?
• I think my apartment complex because it is first come first serve and there is no distinction between resident and guest parking.
• Is there a need for better parking situations?
• Yes, I think that there is so much room for improvement, an app would make it a lot easier to park.
• How much are you willing to pay for an app?
• I usually do not pay for apps so I would only be willing to pay $5 but if the app benefits me a lot I would be open to spending more.

Conclusion: This segment gave me good insight as to what consumers are looking to use and what they are willing to pay for. I have a clear idea that this product is needed and that it will be used daily. I also have a better understanding as to what niche I should be aiming for.